5 Ways To Get The Most Bang For your Buck on Sponsored posts

In 2013, Instagram launched its advertising program allowing big brands to advertise on social media. This was a game changer, because now, you do not have to follow the brand to see what new product they launched or what sale they are running. While sponsored posts are a great way to put money behind a product, […]

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One Marketing Campaign That Gained Calvin Klein Over A 10 Million Followers.

There are over 500,000 photos on Instagram tagged with #MyCalvins showcasing a random odd activity that one does in their coveted pair of branded apparel. These posts range from underwear to jeans from celebrities like Chiara Ferragni, Justin Bieber, Trey Songz, Iggy Azalea along with Instagram influencers joining the fun as well. Calvin Klein’s Instagram […]

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How Fashion Nova Built a 9 Figure Business

How Fashion Nova Uses Influencer Marketing to its Advantage  If you’re scrolling through your Instagram feed on any given day you’re bound to see a few things: Someone’s brand new kicks, a make up tutorial, and a model promoting Fashion Nova, a California based clothing brand. The outfit they’re wearing is cute, so you click […]

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Celebrity Endorsements on Instagram – Is It the Right Choice For Your Brand?

Celebrity endorsements for large brands have been around since before Michael Jordan lent his slam dunk “Air Jordan” image to Nike in 1984, worth at the time, $500,000 per year over five years.   But social media platforms, like Instagram, are giving small businesses the opportunity to tap into this hugely valuable resource of outreach […]

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3 Ways to Make Money Using Instagram

Thankfully, making money has never been easier thanks to Instagram. Not only has internet marketing and advertising been revolutionized through social media platforms such as Instagram, so has sales. Companies are chomping at the bits to generate sales through Instagram. Here are 3 ways  to help you generate income using Instagram.   Partner with a […]

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Three Simple Apps & Tools to Enhance Your Brand’s Instagram Presence

You know the now old saying, “There’s an app for that!” That’s more true in 2017 than in July 2008 when the iPhone App Store first opened. And there is a great temptation to grab every app for every possible use. After all, more is better, right?Not necessarily. Especially when creating a business or brand […]

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