3 Ways to Make Money Using Instagram

Thankfully, making money has never been easier thanks to Instagram. Not only has internet marketing and advertising been revolutionized through social media platforms such as Instagram, so has sales. Companies are chomping at the bits to generate sales through Instagram. Here are 3 ways  to help you generate income using Instagram.   Partner with a […]

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Three Simple Apps & Tools to Enhance Your Brand’s Instagram Presence

You know the now old saying, “There’s an app for that!” That’s more true in 2017 than in July 2008 when the iPhone App Store first opened. And there is a great temptation to grab every app for every possible use. After all, more is better, right?Not necessarily. Especially when creating a business or brand […]

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Are You Sure You’re Handling Your Endorsements on Your Site Correctly?

  Truth and Transparency: Guiding Principles of FTC Endorsement Compliance In a recent article [DATE/LINK to FTC Compliance Alert], I told you about the recent crackdown by the Federal Trade Commission on two social media influencers for what the FTC called deceptive endorsement practices. One comment on social media in response to this crackdown attributed […]

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Optimizing Your Instagram Account for a Professional Business Presence

It’s Business, Not Personal: Optimizing Your Instagram Account for a Professional Business Presence You created an Instagram account. Easy, right? Just fill in your name, company, a brief bio, this in a bunch of hashtags and you’re good to go. Just sit back and watch the fans grow. Or not. That may work fine for […]

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The Do’s And Don’ts Of Social Media Influencers

INFLUENCER MARKETING ALERT: FTC First Crackdown on Social Media Influencers On Sept. 7, 2017, the Federal Trade Commission (FTC) announced that it had settled the case against Trevor “TmarTn” Martin and Thomas “Syndicate” Cassell, two social media influencers who are widely followed in the online gaming community.     The FTC, in its first ever […]

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Becoming an Influencer on Instagram

Perhaps the greatest opportunity in this era to become an entrepreneur and create a brand for yourself is through social media. The majority of us have seen new personalities: models, brands and companies emerge and become “Insta-Famous” seemingly overnight. While the popularity didn’t come to most of us that quickly, many people, mainly millennials have […]

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